Archives for January, 2010
Indeed, Reality TV has changed the face of television, literally. How have these low-budget programs garnered so many viewers? To effectively discuss this question we need to understand the cultural/historical background of our RTV-watching Americans. American Dream and Capitalism Young American children are raised in a capitalist-conscious economy. They are told that if they work hard (and [...]
Note (1/21/10): I created some new ads and wrote a post about a new REI campaign, “Rethink Living.” Disclaimer: I still don’t quite understand semiotics with its use of signs and how I can connect that to a retail catalog/website. I do understand that meaning is gathered by context and relationships rather than pure denotation. REI’s predominantly [...]
Recent Comments