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As a web developer, I occasionally get feedback from clients that their website is “broken”. Usually, the client is using Internet Explorer 6 (or one case of the old AOL browser). Consequently, I’ve had to go out of my way, adding css hacks or html commenting hacks to make the code fit for IE6. Many [...]
The Edge of Darkness, a gripping film starring Mel Gibson, uses a multi-genre oriented approach in its trailer. Although I’ve not seen the film, the trailer entertains my interest by sucking me into three separate genres using many attempts at iconography, repetition, equations and hyperbole. Whether or not the actual film meets these different genres [...]
Are you a fan of Song of the South? Do you think Disney should release the film? Does the movie carry elements of negative stereotyping or prejudice? Please comment and let me know. Our lovable animated friend, Brer Rabbit, was quite perplexed with a lifeless tar baby that didn’t offer greetings one morning. “Well, [...]
Conservative executives at Fox need to understand real facets of humor before they can produce another conservative spinoff of “The Daily Show.” This paper will show the subtle differences between Fox’s The ½ Hour News Hour and NBC’s The Daily Show that may help to explain rating points between the different programming. The ½ Hour News [...]
Indeed, Reality TV has changed the face of television, literally. How have these low-budget programs garnered so many viewers? To effectively discuss this question we need to understand the cultural/historical background of our RTV-watching Americans. American Dream and Capitalism Young American children are raised in a capitalist-conscious economy. They are told that if they work hard (and [...]
Note (1/21/10): I created some new ads and wrote a post about a new REI campaign, “Rethink Living.” Disclaimer: I still don’t quite understand semiotics with its use of signs and how I can connect that to a retail catalog/website. I do understand that meaning is gathered by context and relationships rather than pure denotation. REI’s predominantly [...]
Many marketers have reverted from studying traditional market research to studying a perceived mathematical formula in order to attract customers. Understanding PageRank[1], the algorithm Google patented in 2001[2], is the golden ticket in internet marketing. In this article, we’ll discuss how the algorithm works and how it has changed marketing. Google and Marketing? Google holds 80 percent [...]
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