Archives for “Marketing”
Note (1/21/10): I created some new ads and wrote a post about a new REI campaign, “Rethink Living.” Disclaimer: I still don’t quite understand semiotics with its use of signs and how I can connect that to a retail catalog/website. I do understand that meaning is gathered by context and relationships rather than pure denotation. REI’s predominantly [...]
Many marketers have reverted from studying traditional market research to studying a perceived mathematical formula in order to attract customers. Understanding PageRank[1], the algorithm Google patented in 2001[2], is the golden ticket in internet marketing. In this article, we’ll discuss how the algorithm works and how it has changed marketing. Google and Marketing? Google holds 80 percent [...]
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