Archives for “semiotics”
Are you a fan of Song of the South? Do you think Disney should release the film? Does the movie carry elements of negative stereotyping or prejudice? Please comment and let me know. Our lovable animated friend, Brer Rabbit, was quite perplexed with a lifeless tar baby that didn’t offer greetings one morning. “Well, [...]
Indeed, Reality TV has changed the face of television, literally. How have these low-budget programs garnered so many viewers? To effectively discuss this question we need to understand the cultural/historical background of our RTV-watching Americans. American Dream and Capitalism Young American children are raised in a capitalist-conscious economy. They are told that if they work hard (and [...]
Note (1/21/10): I created some new ads and wrote a post about a new REI campaign, “Rethink Living.” Disclaimer: I still don’t quite understand semiotics with its use of signs and how I can connect that to a retail catalog/website. I do understand that meaning is gathered by context and relationships rather than pure denotation. REI’s predominantly [...]
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